To stand out retailers must foster their communication with a recognisable style and unique proposition. Having character and a signature style is not optional anymore.

Customers who shop for luxury are trying to satisfy emotional needs with these purchases. It’s not just about the transaction.

“People are looking for a personalised, multi-brand experience where you can find different collaborations or exclusive products” said Simon Whitehouse, MODES CEO.

That’s why together with the MODES team we created a brand strategy centred around their most valuable service: the capacity to inspire and anticipate new direction in luxury fashion.

MODES digital communication is designed to guide customers through a curated list of styles, helping them find the look that suits them and providing inspiration.

The online store is complemented by an editorial section where MODES publishes events and interviews with emerging designers.

This sets the foundation for an active conversation with brands and an opportunity for new collaborations.