Even the most well-established brands may need to adjust their market perception to seize potential opportunities. In 2019, Karla Otto underwent a visual identity overhaul to highlight its role in the industry transitioning to a communications agency, which offers strategies, design, and editorial consultancy for the most renowned brands.

We designed every aspect of that identity, covering everything from print materials and deck presentations, to the visual approach for social content and their official website. After many years, Karla Otto's visual presence remains a testament to its iconic status, perfectly representing the role of international brand strategy agency and public relations firm.