Fizik is a performance-driven cycling brand rooted in advanced engineering, refined industrial design and contemporary sports culture. Known worldwide for its eclectic approach that blends science, aesthetics and innovation, Fizik is trusted by elite professional cyclists competing at the highest level across multiple disciplines. At the time of the project launch, the brand counted leading athletes such as Tadej Pogačar, Richard Carapaz, Elisa Longo Borghini, Lachlan Morton and Alex Rudeau among its ambassadors, reinforcing its position as a reference brand in road cycling, gravel racing, cross-country, enduro and gravity.

From high-performance helmets and cycling shoes to saddles and technical components, Fizik offers a complete ecosystem of products designed to enhance performance while expressing a progressive, design-led identity on and off the bike. This balance between functionality and cultural relevance allows the brand to resonate with a broad, international audience.

Designing an e-commerce experience for a global D2C cycling brand of this calibre required both strategic clarity and creative precision. In conjunction with Fizik’s migration from Magento to Shopify, we were tasked with designing a new e-commerce interface focused on usability, performance and brand expression. Starting in December 2024, we developed a rigorous typographic system and a purpose-built UI framework, working closely with the brand’s Art Director to deliver an efficient, visually sharp and brand-consistent digital store.Type your Text