FusinaLab specialises in the design and production of retail installations, artistic projects, events, fairs, and visual merchandising systems. Led by the second generation of the founding family, the company combines advanced technical expertise with deep material knowledge, maintaining a strong focus on plexiglass craftsmanship alongside glass, metals, and engineered surfaces.

Known for its ability to engineer and manufacture complex solutions, FusinaLab operates at the intersection of precision, material research, and construction, serving luxury, fashion, and design brands with technically refined, custom-built installations.
Founder and creative director Luca Bonato sought a visual identity capable of reflecting this expertise: composed, sharp, and unmistakably precise. La Colonia developed a three-dimensional identity system designed to communicate FusinaLab’s ability to work across any material and support.

At its core is a rotating 3D logo set against a black background, conceived as a living mark rather than a static symbol. The logo changes material over time, translating the studio’s manufacturing versatility into a clear visual language. The first iteration features translucent blue glass crossed by beams of white light interacting with a raw, subtly scratched surface—an exercise in restraint, material realism, and attention to detail.

The identity was extended through high-end three-dimensional still images and motion artworks. These visuals are designed as cinematic compositions, balancing realistic material behaviour, controlled lighting, and precise animation to convey technical depth with clarity.

The system is completed by a minimal company profile and the official website, developed on a custom WordPress theme. Animated components, three-dimensional visuals, and a measured balance of text and motion create a cohesive digital presence that reflects FusinaLab’s engineering culture and visual discipline.