Pedaled is a cycling clothing brand with a spirit of exploration. Our work with Pedaled focused on transitioning the visual tone from an understated and rigid layout to a more expressive and vibrant aesthetic. This evolution aligned with contemporary trends while staying true to the brand’s identity. The brand had a solid foundation, but there was a clear opportunity to explore a fresh design direction that would distinguish it in an increasingly competitive market.

Collaborating closely with the team, we developed solutions that struck a balance between originality and relatability, ensuring the refreshed visuals remained authentic to the brand’s values while appealing to a modern audience.

The redesign also introduced a streamlined e-commerce platform, integrating features such as product bundles, ‘shop the look’ pages, and enhanced notifications. These additions created a seamless shopping experience while reinforcing the brand’s narrative of cycling, adventure, and the perfect fusion of elegance and performance.